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View Count: 67 |  Publish Date: September 03, 2013
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Gimme a break: New Android system named 'KitKat'
MAE ANDERSON, The Associated PressPosted: Tuesday, September 3, 2013, 12:41 PM
NEW YORK (AP) - Gimme a break, Google. Break me off a piece of that Kit Kat bar.
The tech giant, which is known for nick-naming its Android mobile operating systems for smartphones and tablets after desserts, has for the first time chosen a brand-name candy for its 4.4 version thats expected to launch this fall: Kit Kat.
Thats right, the new version shares a name with the chocolate candy bar with the well-known Gimme a Break jingle. Kit Kat packaging will show Androids green robot mascot breaking a Kit Kat bar.
Financial terms werent disclosed for the sweet deal between Google and Hershey Co., which makes Kit Kat. But the deal shows that naming a stadium or sponsoring a TV show can be seen as old school. The latest marketing craze may be to slap a brand name on a tech product.
Google approached Hershey about six to nine months ago for permission to use the name, said Jennifer Podhajsky, vice president of U.S. chocolate at Hershey, which licenses the Kit Kat brand in the U.S., while Nestle owns the worldwide brand.
Podhajsky said that Kit Kats jingle is a good fit for people taking a break to look at their smartphones or tablets. She added that the deal appeals to Hershey because Android hits the sweet spot of Kit Kat eaters, who are typically between the ages of 18 and 34.
Kit Kat consumers are young, vibrant consumers of candy and chocolate bars, and thats a nice match with Android, Podhajsky said.
The Kit Kat name was unexpected since tech pundits have speculated for months that the next operating system would be called Key Lime Pie. Marc Vanlerberghe, director of Android Marketing, said the name was chosen because Kit Kat bars have been a favorite go-to snack among the team since the early days of Android.
The Android 4.4 Kit Kat system is expected to launch in October. The software is now running on more than 750 million smartphones and tablets throughout the world, making it the worlds most widely used mobile operating system. MAE ANDERSONThe Associated Press #post2 .pw-icon.ra1-pw-icon-reddit {background: url() 0px 0px no-repeat !important;width: 60px !important;height: 20px !important;margin-right:8px;}#post2 .pw-icon.ra1-pw-icon-email {background: url() 0px 0px no-repeat !important;width: 71px !important;height: 28px !important;}

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Picture Keywords
 Android   Bar   brand   Hershey   icon   important   Kat   kit   name   smartphones and tablets   system   that Kit Kat   Kit Kat bar 
Time: 20:53  |  News Code: 329083  |  Site: philly.com
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