Google and Audi plan in-car entertainment and info system based on Android, report says
Google and German auto maker Audi plan to announce that they are working together to develop in-car entertainment and information systems at the Consumer Electronics Show next week in Las Vegas, according to the WSJ.
The companies plan to collaborative with chip maker Nvidia and other partner to establish Android as an important technology for future vehicles, the report said, to allow people to access music, navigation, apps and services within their cars.
The report comes after Android has tried for some time to work with car makers, but has faced fierce resistance. Many auto makers want to protect ownership and branding over their in-car systems.
Last year, Johann Jungwirth, President & CEO of Mercedes-Benz R&D in the U.S, joined me on stage at VentureBeat’s Mobile Summit event to talk about Mercedes’ plans for an Android-based system that would be a standout among other car companies’ systems.
Problem is, we haven’t heard much since.
On the contrary, Mercedes instead appears to have fallen in the iOS camp, along with Chevrolet, Ferrari, Opel, Nissan, Mercedes-Benz, Infiniti, Honda, Volvo, Acura, Hyundai, Kia and Jaguar — all of which plan to use iOS, at least according to Apple. In June, Apple unveiled plans to offer a new vehicle dashboard that essentially takes over a car’s instrument panels. It would control navigation, among other things. However, it’s unclear how quickly Apple will be able cement these arrangements.
Separately, Audi and Ford are both expected to demonstrate autonomous car driving technology, the report said, and BMW is expected to demonstrate related technology.
The develops also come at a time when car makers are teaming up with phone carriers to offer to allow cars connect to the Web without requiring a smartphone.