View Count: 93 |  Publish Date: February 19, 2014
Israel’s Nativeflow nabs $7.5M to protect personal data on work-issued devices (exclusive)

Startups have long been transfixed with finding a better way to safeguard personal information on a corporate device.
The newcomer to the mobile security space is Nativeflow, an Israeli company formed by veteran technology entrepreneurs Avi Yehuda and Eitan Bauch. Nativeflow’s founders exclusively revealed to VentureBeat that it has raised $7.5 million in funding from Jerusalem Venture Partners and OurCrowd.
By phone, Yehuda said he was inspired to start the company while working at Intel. On a work trip back in 2011, he used a corporate-issued Blackberry device to snap a photo to send to family. Yehuda recalls spending several hours trying to find a way to share this photo — the data on this device was “locked down.” He eventually needed to borrow a friend’s iPhone.
Yehuda realized then that employees don’t particularly care about apps or the device. It’s the data that matters.
Nativeflow’s technology lets employees access work information (email, documents and so on) via their company’s cloud in any mobile application. Workers can securely browse this data and share encrypted files. Meanwhile, Nativeflow prevents IT from accessing any personal information, like social networking apps and photos, which may be stored on the device.
According to Yehuda, Nativeflow can clearly demarcate between work and personal information. “We know how to classify the data once it’s on the device based on its source,” he said. For instance, a Microsoft Exchange account or website controlled by company should clearly be treated as corporate data. Most everything else is considered personal.
Just a few years ago, startups like Nativeflow would typically charge companies on a “per device” basis. These days, workers are using smart TVs, smartwatches, tablet devices and smartphones interchangeably at work and at home. In our interview, Yehuda used the buzz term “Internet of things” to describe this shift. Thus, pricing for NativeFlow will vary depending on the size of the customer and how they plan to deploy it.
At this stage, the company declined to disclose any of its customers by name, although Yehuda claims that “dozens” are using the service. The company is primarily building a name for itself in Israel, but it is already plotting an expansion to the U.S. market.
Nativeflow faces myriad competitors (and potential partners) in the trendy “mobile device management” space. Last year, MobileSpaces emerged with a simple “mobile workspace,” which sets apart work documents and emails. VMware-owned AirWatch and a slew of others help employers set clear rules for the data that workers can access on their smartphones and tablets.
Yehuda stresses that Nativeflow stands out from the pack as it prohibits IT folk from viewing any personal information. “We let data flow inside the device in the way that people are used to,” he said.


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 company   device   flow   information   let   mobile   personal   personal information   smart   Nativeflow   Yehuda 
Time: 15:10  |  News Code: 378742  |  Site: venturebeat
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