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View Count: 59 |  Publish Date: February 19, 2014
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Bring your own apps: Bluebox Security secures any app for the enterprise

A few years back, Caleb Sima recognized a problem: Enterprises demand visibility and security of their corporate data, but employees want the freedom to use any applications for work on their own devices. Usually, said Sima, one side suffers at the expense of the other — so he set out to build a solution that offers both.
Sima is the cofounder and CEO of Bluebox Security, a well-funded mobile security startup that emerged from stealth mode on Wednesday.
“It’s not really about device management anymore, it’s really about mobile data management,” Sima told VentureBeat. “Legacy solutions really focus on securing the entire device, which is taking a sledgehammer approach where you need a scalpel.”
Bluebox CEO Caleb Sima
Over the last year and a half, Bluebox built a “data-wrapping technology” that encrypts, tags, and tracks data at the document level. Employees download Bluebox on their iOS or Android device, log into the app, and then they can download any kind of app they want to use for work.
“There’s no other solution on the market that allows you to choose from the millions of apps on the app stores,” asserted Sima. “You actually use the native apps.”
A privacy dashboard provides employees with a clear picture of what their IT departments is tracking, enabling them to keep their corporate and personal data separate.
“If you walk away from a company, the company is only able to wipe the corporate data, not your entire device,” said Sima.
Bluebox has spent the last six months working with beta customers, including Netflix and Zions Bank. Now, with a fresh $18 million on-hand, it’s ready to accrue a lot more customers. It’s taking a horizontal approach, selling to small to medium businesses and enterprises across all sorts of verticals: retail, technology, health, utility, and others. Sima declined to discuss pricing details, but told us Bluebox is “priced competitively” to other mobile security solutions.
“Launching is like jumping out of an airplane: It’s exciting and scary all at the same time,” said Sima. “I was not a big fan of being in stealth, so I’m excited to come out, but it is scary — you’re putting yourself out there, and that’s always a tough thing to do.”
With more folks who want (and expect) to bring their personal devices into the workplace, mobile security and device management is becoming an increasingly hot space. IBM snapped up Fiberlink late last year to bolster its earlier MDM offering, and new players like Bluebox and Mojave Networks are getting millions in funding for their mobile security solutions.
Bluebox Security is based in San Francisco, Calif. and currently has less than 30 employees. It’s raised $27.5 million in financing from investors like Andreessen Horowitz, SV Angel, Tenaya Capital, Andy Bechtolsheim, and Ram Shriram.Related articlesMobile security startup Bluebox grabs $18MWith Fiberlink acquisition, IBM gets serious about mobile device management

Keywords:
 app   Bluebox   device   device management   management   mobile   security   solution   Sima 

Picture Keywords
 app   Bluebox   device   device management   management   mobile   security   solution   Sima 
Time: 17:9  |  News Code: 378848  |  Site: venturebeat
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