News
View Count: 62 |  Publish Date: March 31, 2014
Filtered water pitchers that can grace a dinner party table

The big guy in the water pitcher-filter market has practically become a common name, like Kleenex. But even Britas most ardent fans might agree that those plastic containers arent dinner party elegant.
Theres a new player hoping to fill that spot: Soma, a glass carafe with a plastic filter that sits inside it.
The filter, which lasts two months, is biodegradable, made of coconut shell, silk and food-based plastic, the company says. It costs $49 with one filter; additional filters, automatically mailed to subscribers, cost $12.99. Its for sale online and in a few stores, including A+R on North La Brea Avenue. www.drinksoma.com
Mike Del Ponte was living in San Francisco when he hosted a dinner party one evening. A guest asked for water, and in the kitchen Del Ponte looked at his plastic water filter pitcher and decided, he said, Theres no way Im going to put this on the table. As he poured the water into a wine carafe, the lid fell off and water poured all over the floor. That gave him and Ido Leffler, now the company chairman, the idea for Soma; no more decanting water.
Del Ponte quit his job at a startup and became chief hydration officer. He said he wanted Soma to also do some good in the world, and the company gives a portion of its proceeds to various campaigns that provide clean drinking water to those without it. Last week, for example, $5 from each pitcher sold went to a World Water Day project.
The water crisis is massive, but its something we can change, Del Ponte said.
Theres also a new home water filter and pitcher from the water bottle company CamelBak. The Relay, $36.99, has two filters over its plastic pitcher that remove chlorine, odors and tastes. The water flows through the filter and into the pitcher quickly, and filters last up to four months.
mary.macvean@latimes.com
ALSO:
Looking into the healing effects of music
Tips and apps for managing your time more effectively
Jennifer Hudson weighs in on how she lost 80 pounds and keeps them off
Copyright © 2014, Los Angeles Times Comments 0 .taboolaDiv { border-top: 1px solid #EEE; border-bottom: 1px solid #EEE; padding: 15px 0; } #_pmfa-sky1-f { width: 610px; float: none; } #pmad-in2 { margin-top: 30px; float: none; } #_pmfa-sky1-f div.text-body, #_pmfa-sky1-f .wrap-out, #_pmfa-sky1-f .wrap-in { width: 610px; } #_pmfa-sky1-f ul.text-body li { width: 49%; float: left; } Weve upgraded our reader commenting system. Learn more about the new features. Los Angeles Times welcomes civil dialogue about our stories; you must register with the site to participate. We filter comments for language and adherence to our Terms of Service, but not for factual accuracy. By commenting, you agree to these legal terms. Please flag inappropriate comments.Having technical problems? Check here for guidance.

Keywords:
 _pmfa   del Ponte   filter   Los Angeles Times   pitcher   plastic   sky1   water 

Picture Keywords
 _pmfa   del Ponte   filter   Los Angeles Times   pitcher   plastic   sky1   water 
Time: 6:39  |  News Code: 390198  |  Site: L. A. Times
Collecting News by Parset Crawler
Know more about Parset crawler