Just as it’s getting dumped onto Lenovo, Motorola finally has a hit smartphone
mobileByBrad Reedon Mar 31, 2014 at 9:15 PM Email @bwreedbgr Share on TwitterShare on FacebookShare on Google PlusShare on LinkedIn
For a while we’ve said that Motorola’s Moto G is one of the best smartphone bargains in the world and now it looks like consumers in several different countries agree. The latest report from Kantar Worldpanel shows that the Moto G has been a big seller in the United Kingdom, where it’s helped Motorola’s share from the market go from practically nothing to 6% this past quarter. The Moto G’s success has also helped propel Android to having a market share of roughly 69% in the five biggest European markets of the U.K., France, Germany Italy and Spain.
“Consumers are far more tech savvy than they were just a few years ago and the rising commoditisation of smartphones means we increasingly rely on online views and handset cost to drive our decision making,” explains Dominic Sunnebo, strategic insight director at Kantar Worldpanel ComTech. “Some 40% of British consumers are heavily influenced by internet reviews when deciding which mobile to buy and 48% of Moto G sales were made online. With virtually no existing customers to sell to in Britain, the Moto G has stolen significant numbers of low-mid end customers from Samsung and Nokia Lumia.”
The Moto G, which features a 4.5-inch display with a 720p resolution, a 1.2 GHz quad-core processor, 8GB of storage and a 5-megapixel camera, has been priced very aggressively to attract budget smartphone shoppers. American carrier U.S. Cellular earlier this year started selling the device for just $80 off contract, while Best Buy has been offering it to its customers for $99 off contract.Tags:Moto G, Motorola Previous ArticlePreviousXbox has a new boss, and he wants to 'do what’s right for fans' TrendingHTC One (M8) review: The smartphone that changes everything… againThis could be our first look at the completely redesigned iPhone 6Leaked photos may reveal iPhone 6 housing for the first timeIn just over a week, XP stragglers will be hit with ‘every form of malware possible’This is why the Galaxy S5 has the best smartphone display ever5 more gorgeous iPhone apps you really need to check out right nowRelated ArticlesAmazing Moto 360 smartwatch shown in more detailed imagesMotorola phablet tipped to launch in time for the bigger iPhone 6First rumored specs for the awesome Moto 360 smartwatch emergeHow Motorola came up with its beautiful Moto 360 designMoto 360 watch might be too gorgeous for its own good
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