View Count: 118 |  Publish Date: April 02, 2014
Amazon joins the living-room gaming brawl with its Kindle Fire TV
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Amazon wants to rule your living room, and games is one way it plans to do that.
The online-retail giant announced its set-top box at an event this morning. It is the Kindle Fire TV, and — like the Kindle Fire tablets — this device runs on top of Google’s mobile operating system, which means it is capable of playing Android games. Amazon already showed off titles like developer Mojang’s brick-building phenomenon Minecraft. It is also working with publishers like Sega, Electronic Arts, and Disney, and Amazon expects to have thousands of games available by May. While the device comes with a TV-style remote, the company will also sell a gaming controller separately for $40.
The device features a quad-core processor, a dedicated graphics chip, and 2GB RAM. That’s on par with many of today’s top tablets and smartphones, but that is still less powerful than an Xbox 360 or PlayStation 3.
“This thing really screams,” Amazon Kindle boss Peter Larsen said. “It has [three times the performance] of Apple TV, Roku, and Chromecast.”
Amazon has slowly started creeping into the content business recently. It has long offered Instant Video television and movie streaming as part of its subscription service, Amazon Prime. It has released Amazon Instant Video apps on its Kindle Fire tablets as well as on devices from competitors, like Xbox One. Over the last year, it has started producing its own original shows similar to Netflix and its popular House of Cards.
That strategy is carrying over into games. In February, Amazon acquired Killer Instinct developer Double Helix games. The studio will produce original titles for Kindle Fire TV.
Amazon’s device most closely resembles the Android-based Ouya microconsole that launched last year. That hardware featured a custom operating system also based on Google’s OS that optimized Android titles for the television. The Ouya is currently struggling on the market for a variety of reasons, but it is primarily a bust with developers who have had trouble generating revenue from the system.
Amazon might have an advantage that Ouya did not. It already has a robust Amazon App Store, and gamers could immediately bring some of that content (the games that work on TV) to their new set-top box. The retailer is also looking at producing some of its own first-party titles, which is not something Ouya has explored.Related articlesAmazon Prime gets a price bump to $99 a yearAmazon announces new Kindle Paperwhite: Looks the same, sports new display techAmazon may debut its rumored set-top box next weekThis $20 app turns your cheap Kindle into a full Android tabletAmazon reportedly updating its whole Kindle Fire line as Barnes & Noble stops making Nooks

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Time: 16:50  |  News Code: 392251  |  Site: venturebeat
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