View Count: 232 |  Publish Date: April 04, 2014
Apple's (RED) contributions in fight against AIDS reach $70 million

Friday, April 04, 2014, 10:32 am PT (01:32 pm ET)Apples (RED) contributions in fight against AIDS reach $70 million
By AppleInsider Staff Apples contributions to (RED), which aims to eliminate HIV and AIDS, have now reached $70 million to date, the charity officially announced on Friday. The new total was revealed by (RED) via the charitys official Twitter account. That means that another $5 million for the cause has been raised since September of last year.To date, Apple has raised more money than any other company for (RED). The iPhone maker has been promoting the cause since 2006, when Apple introduced special (Product)RED iPods and accessories.A portion of the sales of Apples (RED) branded products go to the Global Fund to Fight AIDS, Tuberculosis and Malaria.Last year, Apple design chief Jony Ive teamed up with fellow industrial designer Mac Newson to design several one-of-a-kind products for a (RED) benefit auction. Items included solid rose gold Apple EarPods, a red Mac Pro, and a completely custom Leica Digital Rangefinder.When they went up for sale, the (Product)RED Mac Pro and EarPods sold for more than $1.4 million, going well beyond the amount they were expected to bring in. The nearly $1 million bid for the cylindrical Mac Pro alone made it the most expensive desktop PC ever built.

 AIDS   Apple   Apples   design   Mac   the charity 

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 AIDS   Apple   Apples   design   Mac   the charity 
Time: 18:50  |  News Code: 394448  |  Site: appleinsider
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