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View Count: 244 |  Publish Date: April 07, 2014
In Apple v. Samsung, it's a 'holy war' for $2B

IDG News Service - Apple and Samsung were back in San Jose federal court last week arguing over more patents and another set of devices. Apple is demanding more than $2 billion in damages, in the second case between the companies in California.
Jury selection began Monday with roughly 130 prospective jurors, who were whittled down to 10 people. Many are iPhone and iPad users and just one has a Samsung smartphone, but many have Samsung TVs.
The trial got off to a rocky start Tuesday with two of the 10 jurors dropping out -- one due to sickness and the other hardship. But the trial can continue with fewer, and the lawyers got down to business with their opening statements. Highlights that day included Apples damages demand, which hadnt been made public before, and the disclosure of several internal Apple and Samsung documents.
Perhaps the spiciest was a 2010 email from Steve Jobs that listed Holy War against Google among the agenda items for a management retreat. Apple marketing chief Phil Schiller later said that wasnt the theme for the meeting, only a note from Jobs to presenters.
The Samsung documents revealed something of the crisis that appears to have gripped the company when the iPhone went on sale.
If you compare the UX (user interface) with the iPhone, its a difference between heaven and earth, read one Samsung email from February 2010.
Apple documents showed it was also worrying about Samsung. One email, from Jobs, warned that Apple is in danger of hanging on to the old paradigm too long if it didnt innovate.
The first day-and-a-half of the trial was probably the most interesting for the jury, with Phil Schiller and Apple engineer Greg Christie taking them on an inside journey through the development and launch of the iPhone.
The court took two days off, then came Friday afternoon -- the moment when the talk, inevitably, turned to the drier topic of the patents themselves. Apples first expert, computer scientist Andrew Cockburn, claimed, not surprisingly, that Samsungs phones had infringed on Apples patents. Cockburn disclosed at the beginning of his testimony that hes being paid NZ$575 (US$494) per hour for his work.
Quotes of the week
The total damages are high, but I hope you understand the reason the damages are high is because the scope of Samsungs infringement is massive. -- Apple attorney Harold McElhinny
They put that number out there, in your heads, so that is the damages horizon you are thinking of. Its a gross, gross exaggeration and an insult to your intelligence. -- Samsung attorney John Quinn, reacting to Apples demand

Time: 13:19  |  News Code: 396941  |  Site: computerworld
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