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View Count: 63 |  Publish Date: January 19, 2013
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Apple to Offer iPhone Buyers in China Direct Financing: Report

Apple is planning to offer financing to iPhone buyers in China who shop through its online store, according to an unconfirmed report out of Asia. Capping a week during which Apple was reported to have cut iPhone 5 component orders in half, is a report that Apple has a new plan for attracting more customers in China—the worlds largest smartphone market but one in which Apple is losing shares to competitors with lower-priced devices.Apple plans to offer consumers in China financing plans with interest rates between 0 and 8.5 percent, depending on the installment plan, Cnet Asia reported Jan. 17, citing rumors.The payment plans could meet a variety of needs, offered for purchase amounts between roughly $50 and $5,000, said the report. But theres a small catch, it added.In order to qualify, customers must purchase online through the Apple Store. In addition, customers must register and charge their Apple product to a China Merchants Bank Co. credit card. Financing and the iPhone were two words recently also combined by T-Mobile, which has said it plans to offer the iPhone this year, but in a way unlike its rivals have done. Instead of subsidizing the iPhone at great cost to itself and tying subscribers into two-year contracts, T-Mobile has said it plans to offer interest-free financing plans that enable users to make small monthly payments, make only a small up-front investment and have the option to upgrade their devices whenever theyd like.Apple is shrewd enough to realize that if this is the way the trends are moving, it might as well offer the financing itself and receive a cut.Is this a deal it has hatched with China Mobile?Apple CEO Tim Cook this month met with China Mobile Chairman Xi Guohua at the carriers Beijing headquarters. China Mobile is Chinas largest carrier, with more than 700 million subscribers, but it doesnt yet offer the iPhone—which likely contributed to Apples market share in China falling from fifth to sixth place during the third quarter of 2012.The two companies have been negotiatingfor several years. The key is whether Apple and China Mobile can agree on the commercial terms, including shipment commitment and handset subsidy, Elinor Leung, an analyst with CLSA, told The Wall Street Journal.China Mobile understands well its power position. Was part of the deal the companies struck that China Mobile wouldnt subsidize the smartphones itself and would agree to let Apple arrange the financing? Time will tell.The Cnet report adds only that the financing plan is a shrewd bit of business.China is currently Apples second-largest market, but during his China visit, Cook said he believes strongly that it will become its first.Cook called China a very, very important country for Apple, noting that much of its manufacturing is performed there, that its building more retail stores there and it has incredible partners in China.There are no Apple products that you would look at and say they are not for China. I think they are all perfect for China, Cook added, according to a report from the Xinhua News Agency. I strongly believe that people from all cultures and countries want the best product, and thats what we are trying to do.

Keywords:
 Apple   China   Cook   financing   iPhone   mobile   offer   plan   plans   report 

Picture Keywords
 Apple   China   Cook   financing   iPhone   mobile   offer   plan   plans   report 
Time: 17:55  |  News Code: 90424  |  Site: eWeek
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